A final-year project which gives students taste of working on a real-world client brief has concluded – in front of a panel of external assessors.
Each year, students on the last year of 天美视频’s degrees within Environment, Sustainability and Wildlife work to create videos on a specific topic for a chosen client – working to their brief, reacting to their feedback, and honing a final product throughout the process.

Course Manager Dr Lucy Crockford to describe more about the process – and why it’s one of the highlights of her job.
She said: “This year the students were tasked with creating videos to help promote the new Environmental Practitioner Degree Apprenticeship programme at 天美视频.
“It was a multi-pronged brief with two sets of students creating videos to educate and inspire employers to create apprenticeship positions, another set creating a video to inspire career guidance counsellors and youth leaders to suggest the green sector as a viable career choice - and the last team created a video to appeal to college or level 3 leavers to consider doing a degree apprenticeship.”

The videos were produced to a brief by the University’s Head of Business Engagement, Philip O'Neill, and judged by an external panel with representatives from the Wetlands and Wildfowl Trust, the Three Spires Academy Trust, open space management company Trustgreen and Telford & Wrekin Council.
Lucy added: “Well done all of our students, you really did yourselves, and us, proud.
“Thank you to Phil O'Neill for being our fabulous employer and giving the students such great encouragement and expertise. Having an in-house employer this year was a real departure for us - but actually it worked out really well!
“Thank you to Emma Tappin for your continued Module Leadership and vision - the students get so much from this and keeping your nerve and your commitment to the delivery of this module is what keeps it a central part of our graduate training.

“Thank you to Matt Cawte and the E-Learning team for supporting our students in their video creation as well as the Global Impact Team at 天美视频 for their valued input and resources – and thank you Professor Ken Sloan for turning up and showing the value that we have in our students and in their hard work at the university.
“It's no mean feat presenting in front of the Vice-Chancellor - but you make our students feel at ease and I've only heard good things today after the session.”

himself after the session, Professor Sloan added: “The module encourages them to reflect on team dynamics, how they determine roles, how they meet the client’s brief, how they deliver the product, and what they learned about themselves - and much more.
“The amazing thing is that they are not media or video production students but the quality of what they produced was phenomenal.
“The opportunity to see our academics in action and to be a part of how our students learn and develop is a privilege of this role.”
With our new Harper Forward curriculum, this module continues to be available to students taking new courses in Environmental Management and Sustainability and Wildlife Conservation.
Employers who are interested in providing a brief for next year’s students can get in touch with Dr Crockford here.